PhD student
Department of Business Administration, Marketing Concentration, National Yunlin University of Science and Technology
My name is JIA-HONG HUANG(Antonio), and I am currently a doctoral student in the Marketing program at the Department of Business Administration, National Yunlin University of Science and Technology. My research interests include marketing management, consumer psychology, and educational innovation. I continually reflect on how academia can genuinely respond to the needs of education and society. Outside of research, I am involved with Project TYRA (Taiwan Young Researcher Association), where I work in public relations and outreach. I hope to help this community reach a wider audience and enable more research and stories to be seen and heard. To me, PR is not just about "promotion"; it's a form of communication and connection. It's about finding the right way to share the efforts of young researchers so people in different fields can appreciate the value and warmth of knowledge. I believe that, although the academic journey is challenging, it doesn't have to be a lonely one. TYRA's existence is to help us gain support through dialogue and find inspiration through sharing. In this PR role, my goal is to foster an environment where researchers can showcase their work and find a sense of belonging by being understood and recognized. Looking ahead, I hope to utilize TYRA’s platform to develop digital marketing strategies, promote short videos, and facilitate cross-national exchange activities, thereby enabling the voices of young researchers to be heard worldwide. Although this is just the beginning, I believe that every effort plays a vital role in spreading knowledge and building meaningful connections, no matter how small. For me, this role is both a responsibility and an exciting opportunity. I aspire to connect with people and bridge the gap between academia and society so that many small, genuine contributions can gradually come together to create a powerful force for change.
2025 - PR group member
EMAIL: antoniohuang@porjesttyra.org